Why subscribe to The Marketer Build?

Great question, reader! If you’re interested in building your marketing career - and building a fulfilling life along with that career - this is the place to explore both of those concepts together. I think there will be something for everyone here, but it’s probably most helpful to marketers in the first 10 years of their careers, those who are still building their foundation and finding their path forward.

My goal for The Marketer Build? To build the content hub I wish I had when I was starting my career. I rushed through my marketing degree after pivoting in from computer science. I ran to grad school when I finished that first degree with no idea what I wanted to do for work. The entry paths into and upward in the marketing industry are constantly changing, but hopefully this can become a place where readers find the marketing skills and abilities that remain consistently valuable.

Every week’s Tuesday newsletter will break down current events and trends in marketing into the tactical takeaways you can add to your career. The weekends are for more personal narrative-style newsletters - life lessons and things going on in my world that are helping shape my work-life.

Take the marketing lessons you want, the life lessons that resonate, and craft your Marketer Build from there.

What’s a Marketer Build? I grew up on video games. I have decades of experience team building in Pokemon and loadout building in first-person shooters like Destiny.

Here’s a good definition of what a build is in video gaming: “the arrangement of skills, items, and other attributes that make a character. A player can look at other stronger players' builds to help get ideas on making their character stronger or more efficient.”

So your Marketer Build is the skills, best practices, tools, and hard-earned advice that make you the marketer you are!

The builds that drive success in marketing change regularly depending on the most effective tactics available (meta for short - yeah, we’ll have some gaming lingo and stories in here) and those change every year. For example, in 2023 we’re seeing a resurgence in brand marketing and content creation as performance effectiveness slips and marketers are gaining more concrete evidence of success in “dark social” and the channels that entails.

What’s my selfish goal from this? I really struggle with reflecting consistently on where I’ve come and what I’ve learned. Rather than keep a journal about my Build, I’ll write a newsletter so you can learn with me! And to be honest, I’m going to learn as much from this as you are.

The inspiration behind why I chose to start writing this? The Starfish Story. The idea that my stories and experiences might not inspire the whole world, but if they can make a difference for one person, they’re worth sharing.

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Sharing stories to help you find work-life integration and grow your marketing career from the most effective tactics available.

People

Marketing lead in the tech industry in Buffalo. Sharing the most effective tactics available from the work and life perspective to help you build your marketing career. Go Bills.